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Ratings |Valuations


Prime Equity Research facilitates the assignment of professional analysts to companies that are under coverage, and only the professional analysts are qualified to provide ratings . Any analyst ratings should be considered merely a portion of an investor’s total investigative process.

Short term trading activities, by those with advanced equipment and access to the markets, can and do manipulate stock prices. No investor or trader should rely on a rating, target or research analysis in buying, selling or holding the equity of a company under coverage. Investors and traders must have the tools, time and ability to remain apprised of events regarding his or her holdings, as a full loss of an investment could occur at any time.

Strong Buy

The current price of the company reflects a substantial discount from the market and from the valuation compared to its peer group. The analyst believes that financial risk is minimal. The stock at current levels represents a compelling opportunity for capital gains over the time period to its target price.

Buy

The current price reflects a discount from the market and from its peers, and the company posses few financial risks. The analyst believes the stock at current levels will provide an opportunity for capital gains over the period of its target price.

Speculative Buy

The current price reflects a discount from the market, and from its peers, but the company does posses some financial risk. The analyst believes the stock at current levels will provide an opportunity for capital gains over the period of its target price. “Speculative” means that the company does have significant financial or other risks compared to a “Strong buy” or “Buy” rating.

Neutral

The analyst believes that the stock is fairly valued relative to its peers and the market. The company must take positive action before being considered for raising the investment rating.

Sell

We believe that the Company is overvalued based on its current price, and that an investment in the company may produce a lower than average return.

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