A company becomes a public company for one, primary reason: liquidity. Liquidity is at the root of the most relevant aspects of being a public company, such as access to funding, stock as currency, exit strategy, and so forth. The pivotal importance of liquidity (and shareholder value) is undeniable.

An illiquid or “under-liquid” public company assumes all of the risks and concerns of being a public company, without fully deriving the rewards or benefits. Essentially, to whatever degree is applicable, such a company is functioning similarly to a private company within the public market — and that is not the scenario any executive has in mind when taking a company public.

Content drives liquidity, especially when that content is highly visible. And, by far, the Market’s most favored and acted-upon source of content is research.

Research + Visibility = Liquidity

Prime Equity Research is as visible as any research available. We adhere to the most stringent standards, and follow the most SEC-compliant practices toward transparency and independence in the industry. Our research is deployed & referenced with superior strategic effectiveness, and is supported by an unequaled, dynamic array of journalistic, media, presentation (venue) and intelligence platforms.


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